Summer is in full swing and that means one thing – many of your customers may be on vacation! If you’re looking to maximize your email marketing results this summer, you’ll need to put a little extra effort into your campaigns. Here are 5 tips that should help you get the most out of your email marketing efforts right now:
#1. Keep Your Subject Lines Short and Sweet
With so many people checking their email on their mobile devices, it’s important to keep your subject lines short and to the point. Otherwise, your message is likely to get lost in the shuffle.
A great way to make sure your subject lines are effective is to test different versions before you send out your emails. This way, you can see which ones are getting the most opens and clicks.
#2. Use Emojis and GIFs Sparingly
While emojis and animated GIFs can be a great way to add some personality to your email marketing messages, it’s important not to overdo it. A good rule of thumb is to limit yourself to one or two emojis and one GIF per message. Otherwise, you run the risk of coming across as unprofessional.
#3. Pay Attention to Your Timing
When it comes to email marketing, timing is everything. If you send your messages out at the wrong time, they’re likely to get lost in the shuffle. Instead, take some time to figure out when your customers are most likely to check their inboxes and plan your campaigns accordingly.
One great way to do this is to segment your list by time zone. This way, you can ensure that everyone gets your message at a time that’s convenient for them.
#4. Personalize Your Messages
With so much competition in the inbox, it’s more important than ever to personalize your email marketing messages. This means addressing your customers by name and tailoring your content to their specific needs and interests.
If you’re not sure where to start, first start out by segmenting your email list. Take advantage of tags to append notes to subscribers based on actions: opens, clicks on certain product or topic categories, purchasing behavior, and more. Then, tailor messages and send to segments based on interest.
#5. Make Use of Scarcity and Urgency
When it comes to email marketing, creating a sense of urgency gets subscribers to take action – but use it wisely! Whether you’re running a sale or promoting a new product, make sure your customers know that they need to act fast and stick by the dates you set.
Including countdown timers in your emails with clear calls to action creates a sense of urgency and encourages people to take action before it’s too late.
By following these tips, you should be able to maximize your email marketing results this summer. If you need help with creating a winning email marketing strategy, contact us — we can help you maximize sales and grow your existing email list.