A digital marketing strategy is no longer a “nice to have” for businesses – it’s now a necessity. In 2023, those businesses that don’t have a digital marketing strategy will find themselves at a serious competitive disadvantage.
Here are eight insights to consider for why your business needs to develop a digital marketing strategy in 2023:
The pandemic has permanently shifted the way we think about shopping. In a post-COVID world, potential buyers are beginning to seriously consider the convenience of purchasing items online. Companies like Amazon have been encouraged to leverage this new customer base while continuing to emphasize quality and customer service. As it stands, there is no indication that the trend toward e-commerce will dissipate anytime soon – with many shoppers preferring the safety and security of shopping from their own homes over going into a physical store. With this in mind, we can expect major retail outlets to continue upping their game in terms of online delivery services and other forms of technology designed to make online shopping more convenient than ever before.
In this digital age, an increasing number of people are relying on social media platforms as not only a source of entertainment, connection and a means of expressing themselves – they are relying on social media for their purchasing decisions. According to recent studies, the average user spends almost two hours per day — or roughly 50 minutes per platform — engaging with content from their favorite apps. This is a testament to the transformative power of these platforms and the ways in which they have shaped our lives over the past decade. Combined with advanced analytics, increasingly sophisticated algorithms and larger user bases, this trend is likely here to stay and is critical for small businesses to be active on.
As technology advances, search engines are becoming more sophisticated in their ability to analyze user intent. They now employ powerful AI algorithms to detect and interpret very subtle clues as to what the user’s goal is when submitting a query and then return results that are tailored specifically for them. This capability has revolutionized the way we use search engines, allowing us to easily find what we’re looking for in seconds. The importance of this cannot be overstated; in the modern world, where time is precious, the ability to quickly and accurately find relevant information is invaluable. Small businesses can maximize SEM activities by targeting by user intent.
Modern technologies like voice search have allowed us to access information faster and more efficiently than ever before. Voice search has grown rapidly over the past few years due to its convenience and intuitive design – with its use projected to outpace traditional methods of searching within the next decade. We’re now seeing a shift away from bulky keyboards and outdated mouse designs, as voice-based interfaces become platforms through which people are interacting with the world around them. By addressing the pain points of current search methods, voice search is becoming an invaluable tool for quickly obtaining the data needed in our increasingly interconnected world. Thanks to smart devices (aka Voice Assistants) like Alexa, Siri, Google and others, 71% of consumers prefer to conduct queries by voice instead of typing and nearly 20% of people use Siri at least once a day. What does this mean for your marketing strategy? Beyond SEO, Voice SEO is critical which means employing conversational content and long-tailed keywords that mimic how a user would search using a voice-powered platform.
Over the past few years, visual search technology has gone from a novel concept to a promising feature that is becoming increasingly popular among businesses. It offers an innovative way for customers and retailers to interact, by providing an alternative to typing out keywords when searching for something online. Through object recognition, these systems can quickly scan through thousands of results in a fraction of the time it would take to type each one out manually. With features like artificial intelligence and facial recognition continuing to develop, there is no doubt that visual search will play an integral role in how we shop.
As you’ve heard us say many times: a successful marketing campaign isn’t a one-size-fits-all endeavor. In today’s world, it is vital that brands recognize the importance of personalization. By tailoring content and messaging to each individual customer, marketers are better able to engage with their target audience and maximize the impact of their efforts. No two people have the same preferences or interests, so taking an individualized approach can be beneficial in a wide variety of industries and sectors. Understanding who the customers are and what they want helps to ensure campaigns resonant with them on a deeper level, thus increasing their likelihood of success. Personalizing marketing strategies is definitely a key factor in achieving success – this can be done cross-channel including on social media (think targeted ads) and most effectively via email marketing.
In today’s digital and mobile-first world, customers expect brands to be present on multiple channels. Customers want their favorite businesses to be easily accessible and able to provide a seamless experience regardless of the platform they are using. Whether it is through a website, social media or mobile app, customers expect companies to have an active presence in all areas of the digital space. This means that businesses must create content for each channel that is tailored specifically for its audience and designed to engage them with relevant information about the company’s products and services. By ensuring that their message can reach as many people as possible across multiple channels, companies can maximize their potential customer base while also forming meaningful relationships with existing customers.
Data-driven marketing is critically important in today’s world. Gone are the days when marketers had to rely on guesswork and gut feelings when creating campaigns; now, they can use data to make informed decisions that will maximize their return on investment (ROI). By leveraging customer insights and analytics, businesses can gain a better understanding of who their target market is and what appeals to them. This data can then be used to create more effective campaigns that are tailored specifically for each individual user, resulting in higher conversion rates and an overall greater ROI. Data-driven marketing helps companies stay ahead of the competition by providing them with valuable insights into how customers interact with their business, allowing them to optimize their strategies accordingly.
As the world moves more and more to new platforms that allow for connecting with customers better than ever, businesses must keep up with the trend or be left behind. By understanding some of the key digital marketing trends for 2023, you can make sure that your brand is ahead of the curve. From social media to personalization, these are 8 essential components of a successful digital marketing strategy in 2023.
If you’re not sure where to start or how to implement these changes, don’t worry. Our team of experts are ready and waiting to help you supercharge your digital marketing strategy so you can maximize awareness and sales in 2023. Contact us today to get started.