Published On: August 3, 2022 Categories:
Digital Marketing

Best Practices for Small Business Landing Pages: How to Use Landing Pages, Their Benefits and How to Drive Traffic to Them

Landing pages are a great way to drive more leads and sales from your website. Unlike your website homepage, which can be general and offer lots of information, landing pages are designed specifically for capturing leads and converting them into sales. They are also much easier to customize and optimize for conversions than a website homepage and you can easily deploy landing pages based on your target audience which will lead to greater conversions.

Today, we will discuss the best practices for creating effective landing pages, as well as how to drive traffic to them. We’ll also include three top landing page creation tools that you can use to get started!

When it comes to creating effective landing pages, less is more. You want to capture the users attention and get them to take action within seconds of landing on your page.

Keep it simple: When it comes to landing pages, less is more. You want to include only the essential information that will persuade someone to convert. This means a clear and concise headline, strong call-to-action, and relevant images or videos.

Include a form: A landing page is only effective if you can capture leads. Include a short form with only the essential fields, such as name, email address, and phone number.

Add social proof: Include testimonials, customer reviews, or even a simple badge from a well-known company to build trust with potential leads.

Now that you have your landing page created, it’s time to start driving traffic to it! There are a number of ways to do this, but some of the most effective include:

-Adding a link to your landing page in your email signature

-Promoting your offer on social media

-Running ads targeting people who have visited your website in the past but haven’t converted

-Running ads targeting people actively searching for your products or services which are highlighted on the landing page

-Including a link to your landing page on relevant blog posts or articles

There are literally hundreds of landing page creation tools out there, many of which make it very simple to create and deploy a landing page…even using your own URL! Three of our favorite landing page platforms are:




These platforms offer a wide variety of templates, customizations, integrations, and more to make creating an effective landing page easy and effortless.

So there you have it! These are best practices for small business landing pages. Use these tips to create your own effective landing pages and drive more leads and sales from your website. And be sure to check out the three top landing page creation tools we’ve included to get started!


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