During a meeting with a new client this week, I brought up the importance of using AI in their marketing efforts. This large and fairly well-known brand’s marketing team had lot of questions and were pretty much unaware of how to apply AI to their campaigns. So, I thought I’d share why every brand – big or small – should start incorporating AI for better efficiency and results.
Artificial intelligence is all around us. It’s in our phones, cars, and even vacuums. But how can artificial intelligence improve marketing? How should businesses start to use AI in their marketing plan? Let’s explore those questions and more as we talk about the top benefits of using AI for your business’ marketing strategy.
Of all the benefits of using artificial intelligence in your marketing plan, this is probably one of my favorites because I love automation!
The biggest benefit that AI provides for marketing teams and businesses alike is its ability to automate repetitive tasks so they don’t have to be done manually. For example, let’s say you want to send out a monthly email blast announcing your latest product or service. You can create this email draft once and then set up an automated schedule so that it gets sent off on the same day every month without any effort from you at all – your email marketing program and pull in new products from your website, optimize so that the emails go to the subscribers who are most likely to be interested in the new products, and the system continues learning from there. It works like clockwork and the result is better performance on your email campaigns, less unsubscribes and very little manual effort on your part!
With artificial intelligence, marketers can collect data about their customers’ habits, preferences, likes/dislikes, etc., which gives them better insights into how they should be interacting with these people in order to get conversions. This is especially important for businesses who have large databases of potential leads because if nothing else it ensures that no contacts are left behind during marketing campaigns.
For example, let’s say you’re a clothing company that wants to start a new marketing campaign for your fall line of clothes. With AI, you can target potential customers who have previously shown an interest in similar clothing lines or products on your website. You can even go as far as personalizing the customer experience by presenting them with different ads, product suggestions, and discounts based on their individual preferences! I’ve discussed the importance of personalization in marketing previously, and this type of personalization is crucial for businesses because it increases the chances that customers will take some desired action, such as clicking through to your website or making a purchase.
Another great benefit of using artificial intelligence in marketing is its ability to help make decisions quickly and easily.
For example, let’s say you’re in the marketing department at a financial services company and considering starting a new marketing campaign for your new credit card product with the goal of increasing sales and conversions by 30% in just one month. Using AI can help take all the guesswork out of this decision-making process because it allows marketers to gather data from multiple campaigns throughout history that have similar goals and compare how they performed against each other (we’ll talk about historical data later). By running a simulation such as an A/B test on different ads or copy, businesses will be able to determine which ad has proven results based on customer responses like clicks or purchases. In addition, we’ve seen clients increase their conversion rates even when there is no historical data to compare against.
Marketers need detailed information about what’s working and what isn’t when it comes to their campaigns, which is exactly why artificial intelligence can help out here! For example, let’s say you’re running a new ad on Facebook that has the goal of increasing brand awareness for your company by 15% in just one month. AI technology can give marketers details about how many people saw or clicked on each individual piece of content within this email campaign so they know where their best performing pieces are at any given time – thus allowing them to make changes quickly if necessary based on real-time customer feedback while continuing to optimize results.
…and helps prepare these leads with relevant content before making contact. We’ve seen this benefit especially helpful for businesses that rely on lead generation as a key part of their marketing strategy.
When you’re dealing with a large pool of potential leads, it can be difficult to determine which ones are worth your time and attention. With the help of AI, however, this process becomes much easier because marketers can use predictive modeling to identify which leads are most likely to convert into sales – and then prepare these leads with relevant content before making contact. This is done by taking all the data that has been collected about customers (including their past behavior) and using algorithms to find patterns that indicate who is more likely to purchase a product or service. Once these “hot” leads have been identified, they can then be targeted with personalized ads and offers for businesses to increase the chances of conversion.
Even if your business doesn’t currently rely on lead generation, it’s important to be prepared for when it does become a bigger part of your marketing strategy. In this case, AI can still help by automatically creating lists of potential leads based on data that is collected about customers’ interests and behavior.
AI has already started to play a role in programmatic advertising – an industry that is expected to be worth over $500 billion this year.
So what is programmatic advertising, and why should you care? Programmatic advertising is the process of using software to buy and sell ad space automatically. This means that instead of having to manually select each individual ad spot on a website or app, programmatic advertising allows marketers to buy ads through an automated system. This can be done in real-time or according to pre-determined schedules, making it a very efficient way for businesses to purchase ad space.
So there you have it – six benefits to using artificial intelligence in marketing! Businesses are quickly beginning to realize how crucial AI technology is for staying ahead of the competition. But don’t worry if you’re feeling overwhelmed at all because implementing AI into your business doesn’t have to be difficult – get in touch so we can help!