If you’re a marketer, then you know that video is an incredibly powerful tool. And if you’re not using YouTube Shorts yet, you’re missing out! YouTube Shorts is a great way to share your marketing messages with a large audience. In this guide, we’ll talk about what YouTube Shorts is, how many people use it, and why it’s such a great channel for marketing. We’ll also give you some tips on how to get started on YouTube Shorts for your brand. So let’s get started!
YouTube Shorts is a relatively new feature from YouTube that allows users to create and share short videos. Similar to Instagram Reels, these videos can be up to 60 seconds long, and they’re perfect for sharing quick messages or snippets of information. YouTube Shorts is still in its early stages, but it’s already incredibly popular – over 300 million people are using it every day!
There are a few things that make YouTube Shorts such a great channel for marketing. First of all, it’s extremely accessible – anyone can use it, regardless of their video production skills. Secondly, it’s very visual – people are much more likely to watch a short video than read a long blog post or article, or even a long-form YouTube video. And finally, YouTube Shorts is growing extremely quickly and has high visibility on the YouTube platform – so if you start using it now, you’ll be ahead of the curve.
If you’re ready to start using YouTube Shorts as part of your marketing strategy, here are a few tips to get you started:
First of all, think about what kind of content would work well in a short video format. YouTube Shorts is great for quick tips, behind-the-scenes footage, or even just funny moments that you want to share with your audience. Keep in mind that these videos don’t have to be perfect – in fact, people often prefer them when they’re raw and unedited. This are similar strategies that we employ on Instagram Stories — you want to keep fans engaged and feel like they “know” your brand.
Secondly, make sure to include a call to action in your videos. Whether you want people to visit your website, sign up for your newsletter, or even just follow you on social media, make sure to tell them what you want them to do! including a CTA will help ensure that your YouTube Shorts videos are actually driving results for your business.
Finally, have fun with it! YouTube Shorts is a great way to show off your brand’s personality and connect with your audience in a more personal way. So experiment with different content types and see what works best for you.
If you’re ready to level up your content marketing, contact us to develop strategies that achieves your goals and grows your brand!