The end of 2020 was a relief to many. As we start to get into the swing of 2021 and our world creeps back — slowly — to new phases of “normal,” it’s clear that consumers shifted many habits over the last year and this will carry on for the foreseeable future.

Whether you’re a small business owner just getting back on your feet – or still trying to find solid footing – or a seasoned marketer, the way we interact with our audiences and they way they will consume products has changed.

We took a deep dive into consumer behavior, shifts in digital marketing strategies and new tools and platforms to determine the top 5 areas to maximize your marketing efforts in 2021.