We are fast approaching the year 2022. What does this mean for marketing? With so many changes taking place in our society, what will define success in 2022? In order to answer that question, we need to look at the trends that will be impacting marketing over the coming years. Here are five of them!
AI is rapidly evolving, and businesses are beginning to adopt it into their marketing strategies. AI can help with tasks such as customer segmentation, lead scoring, and even content creation. As more businesses start using AI, the technology will only become more sophisticated, making it an increasingly important part of your marketing strategy to convert leads into customers while also best responding to their needs.
AR is already being used by some brands for product demonstrations and interactive experiences. With the release of Apple’s ARKit and Google’s ARCore, we can expect to see a lot more AR in marketing over the next few years. Brands that utilize AR will be able to create unique, interactive experiences that engage customers and set them apart from their competition.
With the rapid growth of voice search, businesses need to start preparing for a future where more and more people are using their voices to find information. By 2022, it is estimated that 50% of all searches will be done via voice. This means that your business needs to have a strong SEO strategy in place, as well as content that is optimized for voice search.
As technology advances, customers have come to expect a lot when it comes to personalization. They want products and services that are tailored specifically to them, and they don’t want to feel like just another number or customer segment. To meet these demands, businesses will need to invest in hyper-personalization strategies such as customer segmentation, dynamic content, and personalization algorithms.
The days of compartmentalized marketing are coming to an end. Customers want a cohesive experience that reflects the brand values across all channels. This means that businesses need to start integrating their marketing strategies and working towards a unified customer experience. By 2022, successful brands will be those that have fully integrated marketing plans and can seamlessly deliver a consistent message across all channels.
These are just five of the many trends that will be impacting marketing in the new year. To explore how you can incorporate these marketing trends, let’s connect and discuss how we can help make 2022 your most successful year!