SaaS Boss?a podcast for SaaS founders interviewed me about marketing and growth strategies ? both before the sale and?after the sale.? While most SaaS-based businesses focus the majority of their marketing efforts on pre-sale, it doesn?t end there! Retention and reducing churn is essential for SaaS success ? our CEO Lolita Carrico was a recent guest and breaks down some of her top marketing tips for both ends of the equation.