How MOFUU Launched A New Tech Product Successfully without an Ad Budget

Digital Strategy,

Product Launch,

Public Relations

Forward worked with MOFUU to manage the launch of their first-of-its-kind, portable Apple Watch charger.

The Challenge

MOFUU approached Forward Media & Marketing to manage the launch of a breakthrough, portable Apple Watch charger – the challenge being they had zero advertising budget and hoped to create a successful launch through social media and publicity alone.

140+

million impressions

in less than 2 months

Over 100

media

mentions and reviews

"Forward aided us in launching our new product lines. Above all, I was impressed with their ability to put together an effective marketing strategy without an ad budget. Lolita & her team would be a true asset for any company requiring product launches and social media marketing."

Tina Mann VP, Business Development

STRATEGY & EXECUTION

MEDIA & INFLUENCER RELATIONS

Due to budget, we selected a short yet influential audience of technology reviewers, Apple enthusiasts and influencers to receive the product prior to launch to garner reviews. This effort resulted in over 50 mentions and reviews on launch week – including on the homepage of MacWorld and c|net, along with significant social media influencer posts. This resulted in the product selling out within days on Amazon.

SOCIAL MEDIA MARKETING

In addition to working with a select set of social media influencers whose followers fit the profile of MOFUU’s ideal target market, we created a strategic social media marketing plan focused on Instagram and Pinterest to generate buzz and conversions for the Apple Watch charger.