Facing increasing competition in their primary vertical, CompuWerx worked with Forward to new retention strategies as well as strategies to enter new verticals.
A SaaS-based payment management platform for the K-12 education industry, CompuWerx was facing increased competition from larger software providers who offer a full suite of tools for schools to streamline administration and operations including payments. Having successfully worked with our founder, Lolita Carrico in the past on customer acquisition and retention strategies, she was brought on again to create a new retention strategy for their current industry and to evaluate new markets to enter.
increase
in client retention
new business
increase after 1 month in new vertical
After an analysis of the current market, trends and opportunities, a campaign was designed to approach vocational training schools – specifically beauty and hair training institutes, many of which operate as franchises therefore the CompuWerx solution, when implemented, could scale quickly.
New marketing materials were created to target this new vertical along with a comprehensive sales funnel featuring an action based email drip campaign, advertising and remarketing. Combined with informational webinars, this strategy allowed CompuWerx to close a leading operator of beauty schools across the country.
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