Through effective post-sale communication & training, this innovator in payment technology increased new customer acquisition, adoption and client satisfaction.
One of the first SaaS-based payments platforms catering to the property management industry, RevoPay faced growing competition in their space from well-funded startups and needed a precise strategy both to bolster new customer acquisition and increase client satisfaction and retention.
increase
in client retention
adoption increase
of payments platform usage
The RevoPay SaaS platform is primarily used by property managers to accept and manage rent payments from tenants. Once a new property management firm is acquired, the on-boarding process previously was disjointed and unorganized. We created an on-boarding strategy that led new customers through a guided funnel of product training while at the same time creating effective marketing materials to increase tenant adoption of the platform. Through the combination of deep knowledge of the time and money saving to administrators and increasing adoption of the payments platform among tenants, we were able to increase overall client retention by over 800% and minimize churn.
Other activities included creating effective sales funnels, communications and B2B media relations to attract and close new business.
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