How FPCU attracted 98 million impressions through media relations & 350% social media growth
This California-based credit union has worked with us for over 3 years to increase both industry and consumer media coverage as well as improve social media and digital marketing engagement.
With a rich 80 year history, FPCU aimed to go beyond their hyperlocal presence and expand as their footprint in California continued to grow. They had a strong presence and awareness in their HQ city, however hadn’t achieved the same awareness beyond. Through a combination of strategic media coverage and social media strategies, we hoped to help them achieve broad brand awareness in California.
in social media followers
in digital conversions
through media relations success
?Lolita and her team have been true partners in growing brand awareness and driving membership for the credit union. Her sharp insight, dedication to our continued growth and willingness to provide strategic direction and execute effective campaigns has helped us surpass our goals and enter into new marketing activities we wouldn’t have considered without her guidance.?
Public relations strategy is focused on FPCU’s deep history and commitment to California communities combined with their leadership in championing innovation and technology among the credit union industry. Our team leverages coverage in industry-focused media along with television coverage of events and charitable causes and regular features in consumer finance publications and blogs to maintain a consistent buzz for FPCU among both business to business, industry and consumer media.
Before we took over social strategy, FPCU’s social presence was comprised mainly of “check presentation” photos to charities and photos from local events. With our guidance and execution, Facebook, Instagram, Twitter and LinkedIn engagement has increased significantly with a balance of content focused on community outreach and charitable events, educating consumers about #betterbanking with FPCU and regular live virtual events with experts offering advice and insight to educate and empower Californians to build solid financial lives.
In addition to social media marketing, by consistently reviewing Google Analytics and putting tracking in place for all paid and earned media, digital marketing efforts including SEO, paid search, display advertising and content marketing through blog posts and op-eds, inbound traffic and conversions has increased by over 300% year over year.
FPCU is deeply invested in the communities they serve and has always maintained a presence by supporting, sponsoring and hosting events targeting families, students, and small businesses. Through public relations support, we have garnered millions of impressions and millions of dollars worth of TV, radio and media coverage for FPCU’s events. During the COVID-19 pandemic, we have helped FPCU launch virtual events via Facebook and Zoom to keep their members and their communities engaged and inspired to make the most of their finances.