SaaS Boss – a podcast for SaaS founders interviewed me about marketing and growth strategies — both before the sale and after the sale. While most SaaS-based businesses focus the majority of their marketing efforts on pre-sale, it doesn’t end there! Retention and reducing churn is essential for SaaS success – our CEO Lolita Carrico was a recent guest and breaks down some of her top marketing tips for both ends of the equation.

Watch below!